Haute Today

Following the footsteps of her hubby, Victoria stripped to the bare minimum for Emporio Armani underwear Spring/Summer 2009 ad campaign.

Emporio Armani Underwear S/S 2009

For a guaranteed success, Armani hired the dynamic photographer duo – Mert Alas and Marcus Piggott (who shot David too) to create Elizabeth Taylor in the 50s feel with a touch of film noir high glam.

Giorgio said in a statement he chose the 34-year-old British mother of three as the new face and body of his lingerie line because she is a “stylish and intriguing woman.”

Signature billboards will take place in every fashion capital of the world – NYC, London, Milan, Rome, Paris and Tokyo, as well as the pages of high-end fashion glossies.

Let see if this campaign will send fans into overdrive like David’s did.