Haute Today


Giorgio Armani: the phone that speaks for you. Hmm..

Giorgio Armani is no stranger in the mobile device world with a number of handsets released in the past years, including Giorgio Armani B7620, Emporio Armani M7500 and Armani P520. This year Mr. Armani has once again teamed up with Samsung, now to create a more image-conscious version of the Galaxy S.

The designer device is black like the original, while the back plate has been spruced up with a waffle like design embossed on it.

The designer device is black like the original, while the back plate has been spruced up with a waffle like design embossed on it

To shoot the campaign Armani hired a British photographer, who is a part of the furniture at the design bible i-D but has previously worked with few high-end labels like Vivienne Westwood, Givenchy and Gucci. Richard Burbridge has brought his hyper-attenuated eye to the table and snapped a couple of his signature black+white portrait shots.

The two campaign options: for males and females respectively

The two campaign options: for males and females respectively

Both models in this campaign are American natives: Benjamin Hill best known for being the face of Calvin Klein’s Eternity (…for the eternity of years) and Suzanne Diaz, who recently co-founded a clothing (sorry, cannot call it fashion just yet) label. If you’re curious about this mannequin’s off-duty style, you can have a sniff of it on this website.

Anyway, back to the hero of this story… Never one to miss out on a bit of exclusive action we’ve tracked down the new handset to see what the hype is all about. Well, like with most designer items, you receive them neatly packaged and in this case the phone comes in a padded branded box with a small gold GA clip to keep it all nice and tidy when it’s not in your pocket (when you’re sleeping perhaps).

Subtle but affirming branding appears throughout our new digital toy.

Subtle but very affirming branding appears throughout our new digital toy almost trying to justify its' cost

Apart from this, it’s not much different from the regular version.  Like a child to the famous parents, this device demands more attention than its’ worth. Yes, it operates in Android 2.2 Froyo, has a 5-megapixel camera and a bunch of branded wallpapers *yawn* … How about the brand promise ‘It Speaks For You’. Can it answer my calls? Cause that would be handy when my PA is off duty.

Personally I enjoyed the behind-the-scenes footage more than the final product. See for yourself and tell us if it’s Haute or Not.

by Olga Titarenko

Photo credit: Pocket-link

About these ads

3 Comments so far
Leave a comment

I loved the phone and your review of it. Thank you.

Comment by Garnette

I like the helpful information you provide in your articles. I will bookmark your blog and check again here regularly. I’m quite sure I will learn many new stuff right here! Good luck for the next!

Comment by backlinks

[...] see fashion designers dip their magic fingers in all sorts of cakes. Giorgio Armani co-producing mobile phones, Hermès designing car interiors, Christian Lacroix getting involved in the hotel business and [...]

Pingback by Jean Paul Gaultier: from Music to Breasts via Bras « Haute Today




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: