Haute Today


Virgin Blue: Flying in Style

As I’m packing for Quiksilver Pro (no I’m not a surfer… unless you mean online?) there is no doubt in my mind what airline I’m going to choose for my Melbourne to Gold Coast flight. For the first time in 10 years I’m ditching Qantas to satisfy my curiosity and witness the newly updated fashions of Virgin Blue’s cabin crew.

Photo credit: Brendon Thorne @ Getty Images

Photo credit: Brendon Thorne @ Getty Images

Designed by the Project Runway winner Julie Grbac and modeled by Australia’s true blue Elle Macpherson, the new striking red and royal purple uniforms are inspired from the glamour of flying in the 1960s; which is when I believe Emilio Pucci designed the very first air hostess getup.

Pucci's Braniff International uniform referenced his own jet-setting, cafe-society clientele and the glamorous, exclusive nature of air travel at the time.

Pucci's Braniff International uniform referenced his own jet-setting, cafe-society clientele and the glamorous, exclusive nature of air travel at the time.

Emilio Pucci was discovered on the ski slopes of Zermatt by legendary fashion editor, Diana Vreeland. Captivated by the sleek ski ensembles Pucci designed for himself, Vreeland featured his winter resort designs in the December 1948 issue of Harpers Bazaar. The look of ski clothes changed forever and a new fashion empire was established. Naturally the creator of jet-set style was the perfect choice to design fashions for jet hostesses. He brought playfulness and youthful color to a traditional world dominated by boxy wool suits and military caps.

Pioneered by Pucci, designer uniforms quickly became a trend: Singapore Airlines’ iconic dress is the work of Pierre Balmain, Korean Air enlisted the Italian stallion Gianfranco Ferré, Air France hired local countryman Christian Lacroix while British Airways turned to Givenchy’s very own Julien Macdonald.

Anyway, back to Virgin Blue: since they unveiled their first domestic business class with the leather seats available on the new Airbus 330, I might choose them again for my trip to Perth later this year… depending if I like their uniforms of course!

“The seating and experience of this aircraft has been designed to say contemporary quality, with luxury leather padded seating that feels as though you are driving a luxury sports car” Virgin Blue Creative Director, Hans Hulsbosch said.

“The experience of this aircraft has been designed to say contemporary quality, with luxury leather padded seating that feels as though you are driving a luxury sports car” Virgin Blue Creative Director, Hans Hulsbosch said.

by Olga Titarenko

About these ads

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: