Haute Today


Keira Knightley: Chanel Superwoman
Keira Knightley for Coco Mademoiselle

Shot by Mario Testino

It’s been 10 years since Chanel’s legendary ‘nose’ Jacques Polge revealed a magic combination of the Tunisian curaçao, Italian jasmine, Indonesian patchouli and Haitian vetiver amongst many other exotic ingredients of the vibrant Coco Mademoiselle. Since then teenage voguettes around the world found a reason to shop at Chanel. Papa Karl, we applaud you for taking a fresh look at the timeless elegance of Chanel Woman and creating a more relevant Chanel Superwoman. She wastes no time zipping from Place Vendôme to Place de la Concorde on her Ducati from the 70s stealing and breaking hearts along her way.

Directed by Joe Wright, captured by Mario Testino and accompanied by Joss Stone’s version of ‘It’s a man’s world’, ladies and gentlemen, please take three-something minutes to enjoy the story of Chanel Superwoman:

by Olga Titarenko

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