Haute Today


Jessica Alba named 2011 Piaget Ambassador
June 19, 2011, 12:29 pm
Filed under: Accessories, IT People | Tags: , , ,

Just when you thought the sexiest woman in the world could not get any more beautiful, or her life more glamorous, think again. Showered with diamonds in luxury jewellery designer, Piaget’s latest campaign, Jessica Alba flawlessly models the collection in what we believe is a match made in jewel heaven.

Jessica Alba for Piaget

Wearing a chic leather jacket, Jessica Alba models the Possession collection

The Swiss brand revealed the brunette beauty as the new face and brand ambassador for the label’s Possession range in a series of haute photographs by the world-renowned photographer Patrick Demarchelier.

Jessica Alba for Piaget

Combined with tailored silk blazers, the jewellery stands o ut and makes a statement

Since 1874, Piaget has been a leader in the luxurious jewellery market due to its creativity and attention to detail. Today, the prominent brand introduces the Possession range, which has a recurring theme of round shapes symbolizing eternal happiness, health and prosperity. The circle is the universal symbol for a bond and a secret tale of love or friendship. The expecting and sentimental mother of one speaks of the timeless pieces as modern yet chic, something great to ‘hang on to and pass down’.

Piaget Possession cuff bracelet in 18K yellow gold

The everlasting symbol of love, peace and harmony… The Possession cuff bracelet

This season, it is all about mixing white, yellow and rose gold together with a touch of pavé diamonds for extra effervescence or left bare and nude to embrace the story. Jewellery should no longer be separated and layering is the trend. The classique chain motif ring is back while a newer design of two artistically intertwined bands called the Possession ring is introduced.

Piaget Possession classique chain motif rings

Classique chain motif ring in yellow and white gold with pavé diamonds

Jessica is seen in black leather, haute pink and blue silks as well as simple wool vests, which provide chic backdrops for the jewels and highlight Alba’s natural and effortless beauty, making Piaget’s campaign truly a Fantastic Ten.

Jessica Alba for Piaget

Expecting her second child, Alba radiates in this simple winter outfit while showered in long necklaces from the Possession range

by Jessica Kahawaty



Beyoncé goes Haute Couture in ‘Run the World’

While Beyonce’s latest single attracted mixed reviews, we are thrilled to congratulate her with the amazing fashion choices in the music video. Here’s the break down of her Run the World (Girls) wardrobe:

Emilio Pucci, Spring-Summer 2010

Emilio Pucci, Spring-Summer 2010

Alexander McQueen, Autumn-Winter 2010

Alexander McQueen, Autumn-Winter 2010

Givenchy Couture, Spring-Summer 2011

Givenchy Couture, Spring-Summer 2011

Gareth Pugh, Autumn-Winter 2011

Gareth Pugh, Autumn-Winter 2011

Jean Paul Gaultier Couture, Spring-Summer 2011

Jean Paul Gaultier Couture, Spring-Summer 2011

Emilio Pucci, Autumn-Winter 2011

Emilio Pucci, Autumn-Winter 2011



Kate Moss for Balmain
June 6, 2011, 11:17 am
Filed under: Fashion, Haute TV, IT People | Tags: ,

I’ve always had a thing for Kate. She is the queen of the muse and in this unique behind the scenes video for Balmain, she is as enchanting as ever.

by Vetty King



Where Motivation found its Inspiration

Apart from being hopelessly obsessed with Kelly Rowland’s dubstep-infused slow-jam ‘Motivation’, I also can’t help but absorb every second of its dark but saturated visuals without blinking an eye.

I must admit I love what Sarah Chatfield did with the direction of this sensual yet sex-dripping video, but it reminds me of Mikael Jansson’s ‘Let’s Get Lost’ editorial published over a year ago in the Interview Magazine.

Daria Werbowy in 'Let's Get Lost' Editorial (May 2010)

Daria Werbowy in 'Let's Get Lost' Editorial (May 2010)

Daria Werbowy is the centre of attention, surrounded by the uber-cool cast of talented models: Cabral, Salieu Jalloh, Oraine Barrett, Pablo Contreras, Dorian Cobb, David Agbodji, Manuel Ramos, Kelly Moreira, Sedene Blake, Ajak Deng and Lisalla Montenegro.

by Olga Titarenko



Karl Lagerfeld + Rachel Bilson for Magnum Ice Cream
April 24, 2011, 10:05 am
Filed under: IT People | Tags: , , , ,

There was so much promise of it being delicious. Just think about: a movie shot by Karl Lagerfeld for Tribeca Film Festival starring Rachel Bilson eating ice-cream while being photographed by Baptiste Giabiconi. Sounds like you couldn’t go wrong… Be your own judge and let the video speak for itself.

Not thrilled? Didn’t think so.